Deciding when to send a push message is tricky. For some apps, it's even trickier. As their user base grows to include users from different countries/time-zones and with different individual behaviors.
In an attempt to answer this question, we are pleased to announce our latest feature; Smart Scheduling. Using the power of AI and machine learning, we have analyzed millions of push messages, identified different patterns and built a predictive model that is able to predict the ideal notification delivery time for each user.
This is an experimental feature that will evolve and get smarter the more we use it.